From 900 followers to 7000
Allen Green, an LA-based DJ, was expanding his presence on social media and needed a strategy. I joined his team to support this growth.
Strategies
Defined Allen’s Niche
Our team identified the common ground between Allen and his audience: Bay Area Asian food enthusiasts who love DJ culture and 90s hip-hop music.
Collaboration with Local Restaurants
I pitched the idea of collaborating with local Asian restaurants that were also looking to grow their social media presence. I then led a targeted outreach campaign, managed logistics, and edited the footage.
DJ Mashup Reels
Our team identified a growing trend of short mashup videos on Instagram and TikTok. We encouraged Allen to film himself creating tracks and began posting his work.
Collaboration with OrangeTokki
83K views and 130 likes
I reached out to the Korean corndog restaurant OrangeTokki and proposed a collaboration. I incorporated Allen’s music into the content and leveraged the collaboration post function, helping him reach a new audience of food enthusiasts.
Mashup Series
14K views and 123 likes
The mashup series became a way to engage with hip-hop and DJ culture fans. I developed a consistent visual style for the series.
Hmart Haul
22K views and 375 likes
Beyond restaurant collaborations, I pitched ideas for cooking videos, mukbangs, and Asian grocery store hauls as a way to engage with foodie audiences.
Jess Lee 